The most important thing in website promotion is to get qualified people on your site. Getting 1 million views isn’t good, if only 1 person does what you want them to on the site. 366 Technology focuses on getting your users to fulfill your website goals. If you want newsletter signups, ecommerce purchases, and qualified leads to fill out a form, we would love to help you achieve those goals.
Search Engine Optimization
Search engine optimization or SEO involves good writing and good web development. It is the simple process of giving search engines relevant keywords in your content that people might search for.
Good writing is a key factor in search engine optimization. Identifying keywords and writing content with those key words in mind is a critical part of having search friendly content. It’s important that the copy you’re posting is human friendly too. It needs to be readable and not awkward, or your real visitors will never stick around to see what you’re about.
A properly developed website will have alt tags, a hierarchy of heading tags, and real text links. All of these factor in to delivering an SEO friendly website that is easy for search engines to understand.
We use Google Analytics as a measurement tool. We measure each goal that is successfully completed on a website. We also use Analytics to test different calls to action. Measurement is the only guaranteed road to improvement. Here we focus on goals and conversions.
Google Adwords is a good way for a new website to compete. You will get qualified search traffic that is interested in what you have. We measure the return on investment or ROI, so you know exactly how much you’re spending compared to how much you are earning.